The SEO Strategy That Made Her Existing Content Findable and Tripled Her Leads

The Client

Krista St-Germain, a life and grief coach for widowed moms. Mom Goes On and Grief Essentials are her signature programs. She also has a .5% Top Podcast, The Widowed Mom Podcast. She runs Facebook ads for her programs and was looking for help with SEO and organic marketing.

The Specifics

SEO Audit & Website Optimization
Keyword Research
Content and show note optimization for 300+ podcast episodes
Custom GPTs for SEO optimization
Topic research for podcast episodes
YouTube Channel Optimization
Competitor research
GBP Optimization & Postings

The Results

Sophia knows her stuff and absolutely over delivers! Hiring her has been a great decision for my business!

— Krista St-Germain

When I met Krista, I was immediately impressed

Mental health and wellness is a topic I’ve always felt passionately about. So when Krista told me she supported widowed mothers as they learned to love life again, I knew I wanted to help.

That wasn’t the only reason she impressed me. Her long-running podcast, “The Widowed Mom Podcast,” consistently ranks in the top 0.5% of its category and has more than 350 episodes. She’s been helping widowed moms through her programs, Mom Goes On and Grief Essentials since 2018.

But behind the scenes, all that meaningful work and popularity wasn’t translating into leads the way it used to.

At the beginning of our relationship:

50% of the leads she received weren't eligible for her services, despite thousands of dollars in monthly ad spend
Her 300+ podcast episodes weren't appearing in search
Her YouTube episodes weren't gaining watch time or subscribers
Her podcast was popular with loyal listeners, but individual episodes weren't reaching her target audience

What was once successful in her marketing was no longer working.

Here’s the frustrating thing about marketing: you can do everything right and still watch your results slip, with no obvious reason why.

Krista had built a capable team around her. Her content was excellent, her clients loved her, and her program models were solid. She’d also spent months pulling reports, trying to find the answer in the data.

But the results that used to come reliably had become unpredictable, and nothing she looked at explained the shift. She came to me looking to add SEO to grow her organic leads.

Her team was strong. What was missing was the big-picture view.

This was never about the quality of her hires. Each of them was excellent at their piece of the work. What no one had was the vantage point to step back and see how all those pieces fit together, and where the gaps between them were quietly costing her leads.

That cross-channel view is exactly what I bring as a digital marketing strategist.

When I traced how the small details were shaping the bigger picture, I found that:

With a backlog of content to update, I needed an efficient solution. And I built one.

SEO Podcast
Shownotes

Keyword research and podcast show note optimization of 300+ episodes.

Custom GPT

Created a GPT to hand off to her podcast team so that they could continue to optimize new podcast episodes.

YouTube Channel Overhaul

I subcontracted a YouTube strategist to audit the channel and set a clear direction, then added new content formats to give her more chances to be found.

Competitor Research

I researched the topics performing well for her competitors and brought them to Krista to reignite her love of her own content.

Website Optimization

I refreshed her website copy and optimized it for SEO to make the most of the organic traffic she was already getting.

YouTube Content Creation

I repurposed a few short videos each month into 12 to 15 videos in fresh formats, and handled the scheduling and posting.

6 Months Later, the Results Were Clear

Ranking keywords went from 396 to 775 , a 96% increase.

Her YouTube subscribers more than doubled, going from 624 → 1,462.

Her watch time per month went from 322 hours → 1.5k hours/month. And 74% of those watchers were brand new viewers.

Her program applications tripled, going from 400/month to a peak of 1,200.

And, with the Custom GPT I built for them, her team can keep pace with that growth by optimizing the content she creates going forward.

All of this was possible because:

We made the most of the content she had, instead of asking her to spend more time creating things from scratch
We used funnels to get people where they wanted to be, instead of just focusing on increasing volume
We optimized her content for each platform to give her topical authority and help her appear in traditional and AI searches

From Sophia,

I meet a lot of Kristas in my work.

Sometimes even the strongest team needs someone to come in, look at the whole picture from a high level, and map the path from where a business is to where it wants to be.

That isn’t your job. It’s mine. And once I find the issue, you can count on me to go above and beyond to fix it.